Quibi has a middling launch during the pandemic, with 300K first-day downloads. The much-hyped mobile streaming service, with its 10-minute “chapterized” movies and shows, had a launch day 7.5% that of Disney+ (though the comparison might be unfair). While many have debated the purpose of Quibi in an already saturated streaming landscape, others thought the timing could be perfect to appeal to cooped up young people turn to streaming for entertainment. The app even modified its marketing to target homebound consumers, saying they can watch shows during the “in-between moments” of Zoom meetings and homeschooling. (Variety, Adweek, The Verge)
