ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Screen time for kids is getting families through quarantine.

Screen time for kids is getting families through quarantine. Young viewers’ media consumption has been majorly impacted by the pandemic, with YouTube seeing the most growth. According to Tubular Labs, March 16th to 22nd was the most-viewed week of the year for kids’ content—with some of the most-watched content old favorites. The massively popular Baby Shark was the most-watched video with 67.5 million views, piling on to its already whopping 4.9 billion collective views. Kids’ workout content has also seen a surge in viewership on the platform, with the category receiving 5 million daily views, while hand washing videos are getting 7 million daily views. (Tubefilter)