Fashion influencers are finding new opportunities during COVID-19. With travel restrictions and stay home orders in place, fashion influencers—who usually rely on event appearances, product promotion, and sponsored trips for income—are scrambling to find other opportunities as brands slash their budgets. However, it seems that many influencers are seeing increased online traffic from homebound followers, which is giving them the chance to create more small-scale content. Instead of only just showing their indoor fashion, some online personalities have expanded to showing their full at-home routines including cooking, which is something young consumers are into right now. (Vogue Business)
