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A swimwear brand created an emotional support hotline for young consumers to soothe Coronavirus anxieties.

A swimwear brand created an emotional support hotline for young consumers to soothe Coronavirus anxieties. With Coronavirus anxieties increasing for many young people, many retail and clothing companies are suffering as other purchases are prioritized. In an effort to stay relevant with consumers, some brands are finding ways to help during this difficult time. Enter swimwear startup Summersalt, who has transformed their regular customer service into an opportunity to provide emotional support. This week, the brand launched Joycast—a free text messaging hotline that lets people reach out if they need something to lift their mood. In return, Summersalt’s “customer happiness” team will send back a meditation video, self-care tips, or even a puppy GIF. According to the company, the service has been used by “dozens of people” and will be open indefinitely. (Fast Company)