ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

As cabin fever sets in, shut-in families are finding ways to keep themselves occupied. 

As cabin fever sets in, shut-in families are finding ways to keep themselves occupied. Many parents are being forced to find ways to balance working remotely while keeping their kids entertained—and keep their sanity in the process. Zoom conference calls, children’s books, jigsaw puzzles, video game apps like Houseparty, and cable TV have all become a part of everyday lives. Many children’s networks have seen a surge in ratings—including TeenNick who experienced a 171% jump in viewing. News networks have seen an increase as well: According to Samba TV, CNN was up 80% in daytime viewing, Fox News was up 42%, MSNBC was up 28%, and CNBC experienced a 244% increase as adult viewers tuned in to watch the markets go down. (NYTimes, WSJ)