ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Coronavirus will be an unprecedented test for Gen Z.

Coronavirus will be an unprecedented test for Gen Z. Already concerned about climate change and mass shootings, the COVID-19 crisis will prove to be another worry for young people to add to their list. Many Gen Z and Millennials are still adjusting to learning and working from home—while some are feeling the financial impact of losing their jobs. They’re facing this crisis at a young age, and it’s likely to have lasting repercussions for these generations. Cautious, anxious, and annoyed are the top feelings that Gen Z have about the Coronavirus right now, according to YPulse’s exclusive research on young consumers and COVID-19. (AP News, Reuters)