ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

TikTok is launching a #HappyAtHome nightly programming block for cooped up teens. 

TikTok is launching a #HappyAtHome nightly programming block for cooped up teens. To keep young users entertained, the Gen Z-popular app is partnering with several celebrities and content creators on a weeklong nightly programming block that will air live on the platform. From providing Monday motivation to education and live musicians, there will be a theme for every night. According to the company, while there isn’t a lot they can do right now besides staying inside, this is the “small way we can all help each other during these trying times.” (Adweek)