ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

“Quarantine vlogs” are taking over YouTube. 

“Quarantine vlogs” are taking over YouTube. Coronavirus is affecting industries worldwide, and it’s also impacting creators’ daily content—in a unique way that positions them to financially weather the crisis. This generation has grown up on YouTube, and they’re quickly adapting to using the platform to share their experiences: a quick search for “quarantine vlog” shows an endless scroll of options just two weeks after COVID was declared a pandemic. Many of these vlogs include YouTubers providing relatable content like talking about how much they miss their friends and expressing fears about the future, while others prioritize self-care or tips on how to cope during this time. (Refinery29)