Social distancing could impact influencer houses. While content creator collectives like Hype House and the newly launched Fenty Beauty House have been growing in popularity, the threat of Coronavirus could affect whether brands and influencers will launch new groups. However, existing content creators have been moving forward with creating viral content and the crisis could even “drive up views and awareness of the house and the content, because people will have more free time to watch and interact.” Meanwhile teens on TikTok are posting their own self-isolation content, and one influencer marketing agency reports that engagement on the app increased 27% from February to March. (Glossy, Vox)
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