ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Zoom is Gen Z’s new hangout spot during social distancing. 

Zoom is Gen Z’s new hangout spot during social distancing. Over the weekend, nearly 600,000 people downloaded the remote conferencing service, and on Monday it became the top free iOS app in the App Store. In the midst of a pandemic it’s where a lot of employees and students are finding themselves for meetings and classes, but it’s also where some young people are hosting virtual happy hours, birthday parties, and game nights. It’s even found its way to TikTok—with many users creating videos of “Zoom hacks” and tips. As one college student joked, “We finally figured out what the Z stands for in Gen Z.” Zoom is just one of the apps booming thanks to quarantines. (NYTimes)