After a TikTok video went viral, Urban Skin Rx’s sales spiked by 150%. When a TikTok user posted a “before-and-after” video of herself using an Urban Skin Rx’s cleansing bar, the company’s sales spiked by 150%, while the product’s sales jumped by 220% across DTC and wholesale channels. While an increase in sales is something all businesses want, for smaller brands going viral can create serious challenges—including stock shortage. But Urban Skin Rx has leaning into their TikTok fame, creating a #clearskinchallenge (which has received 4.4 million views), sending users free products, and hiring a customer service rep to focus on the app. Urban Skin Rx isn’t the only beauty brand to experience the TikTok effect: Last month, The Ordinary’s sales jumped after a user posted a similar video. (Glossy)
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