Are aperitifs and botanical-based drinks the future of drinking? We already know that hard seltzers are becoming increasingly popular with young adults who are drinking less alcohol, but what about aperitifs? The trending beverages—the “appetizers of the spirits world”—are just enough for moderate-drinking Millennials to “craft a buzz” without losing control. Emerging drink brands like Haus and Forthave are creating their own twist on aperitifs, incorporating low alcohol content with botanicals and herbal medicine with an emphasis on deeper connections between drinkers. (Thrillist)
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