Marketing agencies’ outlook on gender must evolve for business to grow. From Starbucks UK’s “what’s your name?” spot to Gilette’s ad featuring a transgender teen’s first shave, more brands are embracing the gender blur. But even with a few standout examples, companies need to be more understanding and open-minded on how to shift their marketing as young adults’ values and beliefs on equality across race, gender, and sexual preference lines continue to grow even stronger. Young consumers also aren’t afraid to hold brands accountable for not being inclusive enough—putting more pressure on advertisers. (Marketing Dive)
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