Astrology apps are (still) on the rise with young users. Young consumers’ interest in supernatural products and platforms has been increasing for some time—we first called out horoscope apps as a trend to watch in 2017—and digital zodiac tools continue to gain stream. Mobile horoscope platform Co-Star counts 7.5 million registered users and reports they’ve been downloaded by 15% of 20-to-24-year-old women. Newcomer Sanctuary sends daily A.I. chats, and The Pattern shares daily insights on relationships and life events based on birth dates. While some old school believers aren’t quite buying into the mobile platforms, users say they help to ”create a sense of order.” (WSJ)
