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YouTube’s super popular, super mysterious kids’ channel is getting its own merch.

Feb 12 2020

YouTube’s super popular, super mysterious kids’ channel is getting its own merch. Cocomelon videos get 2.5 billion views a month, generating $11.3 million in monthly ad revenue. Their animated content, which began as nursery rhyme shorts and evolved into a series about a toddler named J.J., is watched by far more kids than children’s programming on TV. Now, after years of saying no to opportunities, the very private team behind the channel is releasing merch—including albums of their most popular songs, and Cocomelon toys. YouTube’s most popular channels are increasingly diversifying and expanding beyond the platform, capitalizing on the devotion of a generation that grew up watching the platform. (Bloomberg)