Mars is teaming up with Bumble for a pop-up Valentine’s Day experience. Tapping into the marketing trends of experiencification and pop-ups, the brand is reviving its candy-themed Valentine’s Day event in NYC—this time in collaboration with women-first social and dating app Bumble. The Sweet ReTREAT promotion will include a Starburst nail service, Dove Chocolate “All About You Profile ReFresh” where Bumble staff will give attendees tips on how to improve their profiles and photos, and a mentorship lounge centering on personal branding, first impressions, and networking. (Mobile Marketer)
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