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TikTok will be using their winning Super Bowl marketing strategy on March Madness and Tokyo Olympics.

Feb 06 2020

TikTok will be using their winning Super Bowl marketing strategy on March Madness and Tokyo Olympics. The short-form video app successfully partnered with brands for the Super Bowl on hashtag challenges and campaigns, and ran their own ads during the game’s live stream. Now, they’re looking to the future for two other major sporting events. YPulse social media monitor shows that TikTok is now one of top 10 social networks among 13-39-year-olds. According to the app, “TikTok is part of the zeitgeist now,” and they’ll “continue marketing at these large tentpole moments.” (WSJ)