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The Red Cross is using Fortnite to connect with the next generation.

Feb 03 2020

The Red Cross is using Fortnite to connect with the next generation. Usually, the biggest objective Fortnite is to kill, but the partnership has created a new “Liferun” game mode where users instead complete four missions to help save lives, which raises awareness about what the ICRC does in war zones around the world. The organization is hoping to raise awareness—and donations—among Gen Z gamers, who might not know much about their work. More unexpected brands are getting into esports and gaming, but this isn’t the first time for ICRC—the organization previously collaborated with game developer Bohemia Interactive to create downloadable content for a video game which had players deactivate landmines in former war zones. (Front Office Sports)