Snapchat says their app is the way to reach Gen Z and Millennial sports fans.

Snapchat says their app is the way to reach Gen Z and Millennial sports fans. According to a Snap Inc. survey, 75% of users who intend to watch March Madness use the messaging app while watching live sports, nearly 65% of that group will use it to chat with their friends about the games, and more than 60% will update their Stories during the games. They report that Gen Z “uses Snapchat to enhance their live sports experience,” and brands who want to “own” a live sports event should be looking to their tools. YPulse’s data shows that Snapchat is still ranked as a top social media app for Gen Z. (Adweek)