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Gen Z and Millennials are embracing gender-free beauty products.

Feb 03 2020

Gen Z and Millennials are embracing gender-free beauty products. Brands have been embracing the gender blur for some time, and Bic’s new gender-neutral grooming products appeal to the generations who don’t believe everything needs to be gendered. Young consumers “have become skeptical about the need for gender-differentiated products,” and Mintel reports that 30% of young consumers 24-years-old and younger use genderless beauty products, while 39% are interested in trying them. The concept is also popular with Millennial consumers who are leaning toward more egalitarian and clutter-free homes. (WSJ)