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Virtual influencers are blurring the lines of reality—and advertising regulations.

Jan 31 2020

Virtual influencers are blurring the lines of reality—and advertising regulations. CGI influencers are all over social media, posting selfies and memes, having feuds, sharing personal stories—and shilling brands. They’re scoring partnerships and being used by fashion, beauty, and food brands to promote products, despite the fact that they can’t actually taste or try anything. And consumers could be getting fooled: Fullscreen reports that 42% of 13-to-34-year-olds have followed an influencer not realizing they were computer-generated. Because they’re being created by ad agencies and brands themselves, many are questioning the legality of their posts, but the FTC has yet to address the issues. (HuffPo)