Billie Eilish is Gen Z’s “outrageous” fashion role model—and brands have taken notice.

Billie Eilish is Gen Z’s “outrageous” fashion role model—and brands have taken notice. Gen Z and Millennials tell YPulse that the 18-year-old singer (who cleaned up at the Grammys) is one of the musicians that best represents their generation, and many of them are turning to her for fashion inspo as well. Her no makeup, baggy clothes, and ‘90s hip-hop and skater attire resonate with many Gen Z misfits who crave authenticity and acceptance for being themselves. Eilish’s disruptive aesthetic has caught the attention of brands like Hot Topic, Urban Outfitters, H&M, and Calvin Klein, all of whom have collaborated with her. (NYTimes)