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As young consumers watch more content on ad-free streaming services, brands are creating their own shows to reach them.

Jan 30 2020

As young consumers watch more content on ad-free streaming services, brands are creating their own shows to reach them. Procter & Gamble is partnering with Stone Village Television to release scripted series focusing on gender equality, diversity, and inclusion, which could end up on Netflix, Amazon Prime, or another streaming hub. YPulse found that 70% of 13-to-37-year-olds use streaming services to avoid ads, with 43% saying they pay for ad-free versions, and the ”solution” could be “having advertisers create their own content for the new on-demand services.” Other brands, like Coca-Cola, are finding ways to partner with streamers to integrate themselves into popular shows. (Variety)