ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

ESPN is increasing their digital focus with over 500 live original shows across their social channels to appeal to young viewers this year.

ESPN is increasing their digital focus with over 500 live original shows across their social channels to appeal to young viewers this year. The sports network has been growing their digital content for the last few years, and this will be their biggest push into online and social programming, after hiring Omar Raja—founder of Gen Z and Millennial-favorite sports news source House of Highlights at the end of 2019. Their digital shows are “different than the shows [they] do on TV,” with a more relaxed and fun tone, and they’re clearly trying to reach Gen Z and Millennials as new sports media brands race to capture the next generations. (InsideHook)