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Freeform is counting on seasonal events and streaming to capture young viewers.

Jan 22 2020

Freeform is counting on seasonal events and streaming to capture young viewers. As young consumers are watching more content than ever off cable TV, networks are reaching for all the tricks they can to compete. Freeform has used their seasonal programming blocks 31 Nights of Halloween and 25 Days of Christmas (both of which started in the ‘90s) to draw in young people, and they garnered a combined 100 million viewers last year. This year, they’re launching a new Valentine’s Day block, “Love However the FF You Want,” which will include an original romcom. The network is also accommodating the shift in how young people watch TV: all of their content can be streamed, with two-thirds of their viewers tuning in via Hulu. (Deadline, Adweek)