Cosmopolitan just launched an acne newsletter to test out personalized content.

Cosmopolitan just launched an acne newsletter to test out personalized content. In an online poll posted by the Hearst-owned women’s magazine brand, 99% of readers—74% of whom are 18-to-49-years-old—revealed they experience acne. This finding inspired “Acne Sucks,” which is described as a “robust” newsletter experience featuring “bite-sized content” that readers can consume on their phone. In an era of personalized products and services, the company hopes the strategy to customize online content for individual readers will be a success and pave the way for more similar content. (Glossy)