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North America

YPulse Trend Report: Customization Nation

Mar 31 2017

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The days of one-size-fits-all are numbered and customization is being taken to the next level to appeal to young consumers, for whom personalization has become an expectation. Millennials and Gen Z’s taste in products and services that feel like they’re made just for them is spurring innovation in the space. Three quarters of 13-34-year-olds say...

Recent years' reports on this topic

2017Q1 2017 YPulse Trend Report: Customization Nation, In Their Heads, The Millennial Employee Handbook

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