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Lively’s 100,000-member ambassador program is fueling the brand’s growth and success.

Jan 09 2020

Lively’s 100,000-member ambassador program is fueling the brand’s growth and success.The body-positive lingerie brand started out with 100 ambassadors when it first launched the program in 2017, but has quickly built a strong cult following and boasts 100,000 members today. The program functions as “a two-way street” of constant communication and feedback between the brand and ambassadors, and its success lies in making benefits for ambassadors worthwhile—including access to new products and freebies through the referral system. Ambassadors are also featured on promotional materials and events—which Lively reports results in massive sales boosts. (Glossy)