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Michelle Obama’s new Instagram series will follow first-time college students navigating challenges.

Jan 10 2020

Michelle Obama’s new Instagram series will follow first-time college students navigating challenges. The six-episode IGTV series A Year of Firsts will address the hurdles of balancing academics, making friends, navigating financial aid, and mental health. The goal of the series is to “creat[e] a supportive community,” and inspire students to pursue a college degree. For Instagram’s IGTV, exclusive series are their best bet at drawing in young viewers. Currently, 15% of 13-37-year-old social media users tell YPulse they use IGTV. (Business Insider, Fast Company)