NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials are using their massive spending power to impulse buy.

Jan 07 2020

Millennials are using their massive spending power to impulse buy. Millennials are using their massive spending power to impulse buy. According to the Consumer Culture Report from 5WPR, 18-34-year-olds will spend $1.4 trillion this year, and 82% buy an item the first time they see it, leading to more impulse purchases than older generations. They are most likely to spurge on travel, experiences, and dining. Experts are predicting that as Millennial spending ramps up, they’ll start tackling big milestone purchases and potentially keep the U.S. out of recession. (WWD, Yahoo! Life)