Expectations are high for TikTok in 2020. The social platform was the one to watch in 2019, but this year focus will only intensify as marketers and publishers pursue its billions of Gen Z users. But it won’t be smooth sailing for the app. While it surpassed 1.5 billion downloads, lack of transparency, targeted ads, and censorship have led to criticism. But the app is expected to roll out a self-serve ad model soon, making it easier for marketers. (Digiday)
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