ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Glossier made the fresh-faced look mainstream—and next they want to take on sustainability.

Glossier made the fresh-faced look mainstream—and next they want to take on sustainability. The beauty brand reached $1 billion-plus valuation this year, has been “quietly stealing some of the thunder of its larger legacy competitors,” and was at the top of our list of indie beauty brands that Gen Z and Millennial women want to try. So what’s next? Thanks to feedback from young consumers, they’re making eco-friendly packaging and products a priority, starting with some glass bottles and the option to have products sent without their signature pink bubble bag. (Inc.)