Motorcycles, boats, and other “Boomer toys” need to reach younger consumers as sales decline.According to Wells Fargo, U.S. motorcycle sales dropped 55% between 2006 and 2018, snowmobile sales were down 42%, and boat engines sales were down 7.7%. Baby Boomers are getting older, and now brands like Harley-Davidson and Polaris are trying to reach new customers with cheaper, reimagined vehicles, rental services, and even tours to stir excitement in potential buyers. (WSJ)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
