Funko Pop dolls are getting their own mobile game. 

Funko Pop dolls are getting their own mobile game. App developer N3twork just acquired the rights to develop “Funko Pop! Blitz,” a mobile puzzle game that will feature Funko versions of popular characters from Universal films like E.T., Back to the Future, and Shrek. Millennials are already one of Funko’s biggest buyers, and YPulse research shows 34% of 13-to-37-year-olds play mobile games daily, so the toy brand’s move into the gaming world is a smart one. (Mobile Marketer)