Cassette tapes (remember them?) are apparently enjoying a revival, thanks to young consumers’ “nostalgia for something they’ve never had.” First, Millennials brought back vinyl with their desire for a tactile music experience. Now, cassettes are reportedly becoming more popular than they have been in years, with sales in the UK doubling in 2019. According to Official Charts Company, the best-selling cassette tape albums this year included Gen Z star Billie Eilish’s When We All Fall Asleep, Where Do We Go?. (i)
