ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Colin Kaerpernick’s Nike Air Force 1 sneaker quickly sold out online.

Colin Kaerpernick’s Nike Air Force 1 sneaker quickly sold out online. Nike ranks as one of the top coolest brands among Gen Z and Millennials and YPulse tracked how taking a serious stand was a trend that paid off for the brand. Now their partnership with the athlete is continuing to create buzz and profits for the brand. This latest shoe collaboration features a “not-so-subtle” message: 08 14 16 is engraved on the sole, the date the former NFL player knelt on the ground in protest against the sports association. (CNN)