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More young consumers are doing their product research on social media. 

Dec 30 2019

More young consumers are doing their product research on social media. According to GlobalWebIndex, social media is already the top research channel among 16-24-year-olds, surpassing search engines. The shift means “an end to generic ads” and more investment in high quality social images for brands trying to capture young shoppers. In 2020, and beyond, shoppability and social shopping will only increase. Visual product search tools on social media are growing, and YPulse research shows that half of young consumers already browse through social media to find things they want to buy. (The Next Web)