ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

YouTubers physically fighting each other is turning into a regular event—thanks to Dazn.

YouTubers physically fighting each other is turning into a regular event—thanks to Dazn. After a successful match between YouTubers Logan Paul and KSI on the sports streaming service, his brother Jake Paul is next to take the ring with his own boxing special against fellow YouTuber and boxer Ali “AnEsonGib” Gib—and more matches between influencers could be planned if they draw in viewers. While Dazn is well-known in the boxing community and has around eight million subscribers globally, they want to reach a younger audience with these YouTuber events. (The Verge)