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This business is making a killing selling ugly Christmas sweaters featuring brands from the Popeye’s to Red Lobster.

Dec 17 2019

This business is making a killing selling ugly Christmas sweaters featuring brands from the Popeye’s to Red Lobster. This business is making a killing selling ugly Christmas sweaters featuring brands from the Popeye’s to Red Lobster. When Fred and Mark Hajjar launched UglySweatersChristmas.com in 2012, they made $40,000 in sales—the following year, revenue jumped 300%. Now, the trend has grown even more and they’re securing partnerships with brands including Aviation Gin and influencers like Ninja to compete with big players like Walmart, Costco, and Nordstrom. YPulse research found that a quarter of young consumers plan to attend a holiday ugly sweater party this year and with their interest in weird holiday marketing, it’s no surprise that the online shop’s success has grown. (CNN)