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The WWE is using TikTok to help wresting reach young viewers.

Dec 17 2019

The WWE is using TikTok to help wresting reach young viewers. In a partnership between the WWE and the social app, users now have the opportunity to upload videos to the theme songs of popular WWE wrestlers like “Stone Cold” Steve Austin, The Undertaker, Ultimate Warrior, and Becky Lynch. According to WWE, the deal will help them bring their “family-friendly entertainment” to TikTok users—who, importantly, are mostly under 25-years-old. The company also started their own channel on TikTok where they uploaded a montage in response to the #ohnanachallenge and plan to upload daily content. (VarietyMobile Marketer)