Ad spending on Instagram Stories surged 70% this year.

Ad spending on Instagram Stories surged 70% this year. YPulse’s social media survey shows 40% of Gen Z and Millennials use Instagram Stories, making it the most popular social media feature across platforms. Marketers are flocking to Instagram Stories to capture these young users, and the increase in spending indicates they’re seeing better returns there than on other platforms. For the social media giant, it’s proof that Instagram is essential in staying relevant with young users. (Mobile Marketer)