ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

From rhinestones to bling, “glam play” has become one of the hottest toy trends.

From rhinestones to bling, “glam play” has become one of the hottest toy trends. While tech is still popular with kids, some parents are looking for activities that minimize screen time, making hands-on crafting and beauty toys a rising trend. Cosmetic-related products like nail stampers, bath bomb labs, and Blingers (the Gen Z equivalent of a BeDazzler) have been a hit. For kids, the idea of glam play isn’t new, but beauty influencers and indie brands are behind the current the surge in interest. (Fast Company)