ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Spotify is investing in podcasts with some of the biggest names in Hollywood and politics.

Spotify is investing in podcasts with some of the biggest names in Hollywood and politics. Gen Z and Millennials are fueling the podcast economy, and in just two years the app has become the second-biggest podcasting platform. Seeing major potential in the space, the platform is investing “hundreds of millions” on exclusive original podcasts from stars like Jordan Peele, Mark Wahlberg, and the Obamas. (Hollywood Reporter, Spotify)