ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Hit online video maker The Dodo is a media brand on the rise.

Hit online video maker The Dodo is a media brand on the rise. Known for their viral three-to five-minute videos, the content company is now making series, expanding beyond social media, and venturing into books and even live events. Their Comeback Kids series has garnered over 700 million views, and they currently have a series on DisneyNOW, an upcoming Netflix show (Izzy Bee’s Koala World), and a partnership with Airbnb for experiences where fans can meet their favorite animals from popular videos. (Digiday)