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Millennials drove Black Friday spending this year—again.

Dec 02 2019

Millennials drove Black Friday spending this year—again. YPulse’s holiday shopping survey found 60% of Millennials planned to shop on Black Friday, and and they reportedly spent more than any other generation, for the second year in a row. Overall, Black Friday is increasingly digital: in-store shopping dropped 6%, while online sales broke records at $7.4 billion, and mobile sales increased 21% over 2018. (PYMNTS.com, TechCrunch, CNBC)