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CBD drink Recess paid Venmo users who mentioned them on Instagram during Black Friday and Cyber Monday weekend. 

Dec 02 2019

CBD drink Recess paid Venmo users who mentioned them on Instagram during Black Friday and Cyber Monday weekend. The brand announced that it would pay $3 via the mobile payment service for every repost, DM, or Story users shared and tagged Recess in between Black Friday and Cyber Monday. The campaign was created in part to work around the app’s ban on ads for hemp-infused products—a market that is predicted to exceed $20 billion by 2024. (Mobile Marketer)