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Young consumers want even more shoppable media.

Nov 27 2019

Young consumers want even more shoppable media. A recent PwC holiday survey showed that “the key to winning” over young consumers is innovative shopping methods including shoppable posts and videos via Instagram, Pinterest, and YouTube. Over half of 17-23-year-old shoppers use shoppable media, compared to 23% of other consumers. YPulse’s Shoppability report found 61% of 13-35-year-olds said they “wish everything in life had a link to purchase it.” (Motley Fool, PwC)