Marketers and influencers are zoning in on TikTok. Right now, influencers on the app still get paid less than other platforms, with brands getting “amazing reach” for a “fraction” of what they spend on Instagram and YouTube. But young creators with millions of followers are likely to start demanding more, and brands and agencies are investing big money on TikTok via ad buys, partnerships, and original songs for the platform. Marketing on the app where viral challenges rule needs to be organic, and entertaining. (The Verge)
