Express is launching an online wellness brand to sell CBD and crystals to young shoppers who want comfort, not career clothes. The new lifestyle brand, UpWest, will focus on loungewear, wellness products, and other self-care tools for a generation “more focused on having a cozy home, rejuvenating after work, and doing low-key things with their friends.” Express’s sales have been steadily declining, and UpWest was developed to cater completely to young consumers, and their wellness obsessions. (Fast Company)
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