The video game industry is attracting big name actors, as the lines between films and games continues to blur.

The video game industry is attracting big name actors, as the lines between films and games continues to blur. YPulse has found that young consumers’ time spent gaming is rivalling time spent watching TV and movies—and now those games are starting to look and feel more like movies as well. Keanu Reeves and Norman Reedus are just some of the Hollywood names who have been featured in upcoming video games, portraying “complex, fleshed out characters” via performance-capture tech. While the paychecks are a major appeal, better characters and scripts are also drawing them to the $43 billion industry. (THR)